Your program is stuck in your head.
Let’s get it out!
A 3-hour working session that turns your expertise into a clear, sellable program.
If someone asked you to describe your program right now…
What it is, who it's for, why they should care - how would that go?
The problem isn't that you don't know enough. It's that you haven't had someone sit down with you, get it all out of your head, and help you make the decisions to finish thinking about this and start offering it to people.
That's what this is for.
How it works
Expert Extraction
You know your stuff, you just can't get it out of your head in a way that makes sense to someone else. We map it into a clear teaching arc and shape what makes your program distinctly yours.
You leave able to articulate exactly what your program is, who it's for, and how it's different.
Scope Lock
You have too many ideas and keep adding more. We audit everything you could teach and make the cuts - what's in, what's out, and exactly why.
You leave with a confident session-by-session roadmap, not an overwhelming list.
MVP Concept
You've been stuck overthinking and still have nothing to sell. We build your program promise, lock in pricing and format, and get you to a plan you could pitch tomorrow.
You leave ready to sell - not someday, this week.
What you get
Your MVP Concept document: everything we built together, captured in one place. The thing you'll come back to every time you need to explain, sell, or make a decision about your program.
Program promise: one clear sentence that makes your ideal participant want in
Session-by-session roadmap mapped to your participants' transformation journey
Scope decisions made: what's in, what's out, and why
Target participant profile: who it's for, what transformation they're seeking, and why they'd choose you
Format, pricing, and cohort size recommendations you can act on immediately
You’re going to like the way your program feels… I guarantee it! 😎
One of my brand pillars is Unreasonable Care, which means I'm genuinely invested in your success - and you'll feel it in this session. 💪
So here's my simple promise:
You'll leave with clarity, or I'll keep working with you until you do.
Don’t just take my word for it!
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"I didn't even know it was possible to build this in such a short amount of time. Kind of mind-blowing that we were able to do this just now."
Austin Cohen, Founder - Corrective Chiropractic & Chiro180
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"In three hours, what we accomplished - building something for purpose and ensuring this new program was going to get a win for my clients - was absolutely invaluable. I don't think there's a way I could have done that by myself."
Ben Larzabal, Founder - Tools for Influence
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"At the beginning of the session I was committed but scared — I wasn't sure what I was going to cover or how to structure it. Now I feel like I can actually confidently talk about this program and start to sell it."
Madi Waggoner, Founder - Building Remote
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"I had not thought about how I wanted my program to feel. Now I have a way better picture in my head, even if I still don't know every detail yet. Very useful!"
Luca Rossi, Founder - Refactoring
Is this you?
You have expertise but aren't sure how to turn it into a group program
You've been thinking about this for weeks, months, maybe longer - and feel like you haven't made any real progress
"There's a lot I can teach - I just don't know what to include or where to start"
You're having trouble narrowing down your topic or figuring out your angle
You're not sure how to talk about this - sales conversations feel rambly and inconsistent
You know you can help people, but you can't yet articulate exactly how
If any of this sounds familiar, you're in the right place.
Hi! I’m Jake :)
In case you made it this far and don't know me yet, let me briefly introduce myself! 🙃
I spent years as a Design Thinking Strategist at a Fortune 200 company, designing and facilitating group experiences for hundreds of people.
Now I help coaches, consultants, and educators build 5-star programs. The kind that create real transformation, not just information transfer.
I've helped many experts just like you through this exact process.
The Foundation Intensive is the first thing I do with every client - because clarity on what you're building changes everything that comes after.
[Read more about my story and philosophy]