Build enough to sell with confidence - in 3 hours
You have the expertise. You just need it pulled out, organized, and shaped into something you can actually pitch. That's what we do together.
You know you want to run a workshop or program. Maybe you've even done a few.
But when someone asks "what's your workshop about?" you fumble. The explanation is too long, too vague, or changes every time you say it.
So you do what most experts do: you start building anyway. You outline sessions. You make slides. You overthink the structure. You convince yourself you need the whole thing figured out before you can sell it.
Weeks pass. Maybe months. And you still haven't enrolled anyone… because deep down, you're not sure what you're actually offering.
Here's the thing I see over and over: experts don't need more content. They need clarity on what they're building and why it matters.
Without that clarity, every decision is harder. Pricing feels like a guess. The pitch doesn't land. You either overbuild something people might not want, or you keep winging it with inconsistent results.
Without a clear foundation:
You keep explaining your workshop differently every time
You overbuild before validating — weeks of work on something people might not want
You stay stuck in "I should really figure this out" mode
You lose opportunities because you can't clearly explain what you're offering
With a clear foundation:
You know exactly what you're building and why it matters
You can pitch it confidently this week
You find out if people want it before you build the whole thing
You stop second-guessing and start moving
Hi! I’m Jake :)
In case you don't know me yet, let me briefly introduce myself!
I spent years as a Design Thinking Strategist at a Fortune 200 company, designing and facilitating workshops for hundreds of people.
Now I help coaches, consultants, and educators build World Class Workshops. The kind that create real transformation, not just information transfer.
I've helped many experts just like you through this exact process. The ones who show up decisive? We move fast. The ones who need more exploration? We dig in. Either way, you leave with what you need.
[Read more about my story and philosophy]
What you walk away with
This isn't a strategy call. It's a working session. You and me, building the foundation together.
Clear outcomes - What transformation are you actually promising? What will participants be able to do, feel, or achieve? We nail this down so you can articulate the value without fumbling.
How to talk about it - The experience you're creating, in language that makes the right people say "yes, I need that." This is gold for sales conversations, landing pages, and pitches.
High-level structure - Pricing, timing, format, delivery approach. Not every exercise mapped out, just enough to know this makes sense and you can deliver it.
Confidence to sell - You'll leave with what I call your "10% plan." Enough foundation to start enrolling people without building the whole thing first. Validate demand, then build the rest.
How it works
1. Book your session Pick a time, pay the $500, and I'll send you a short pre-work exercise to get your thinking started.
2. We build it together For 3 hours, I guide the process — you bring the expertise. We work through exercises that pull the best stuff out of your head and shape it into something clear.
3. Walk away ready to sell You'll have enough to pitch your workshop that same week. No more "I should really figure this out" — it's figured out.
Don’t just take my word for it!
READY?
Investment: $500
Time: 3 hours
What you get: A foundation solid enough to pitch, price, and start enrolling.